Don’t Fix Mistyped Email Addresses
Don’t Fix Mistyped Email Addresses Having people sign up for your newsletter via an online form can sometimes result in an incorrect email address. It may be entered as somebody@hotmial.com or somebody@msn,com. Of course these email addresses will bounce back to you. RESIST THE TEMPTATION TO CORRECT THEM. Email addresses are a personal matter and if you send your newsletter to someone who did not ask for it, you may find it reported as Spam – blocking it permanently. Just delete it...
Read MoreDon’t Forget the Preview Pane in Your Campaign
Don’t Forget the Preview Pane in Your Campaign By default, most email programs have the preview pane turned on. This allows people to view the content of the message without actually “opening” it. With all the email the average person receives in the run of a day, they generally only take a second or two and a mouse click to relegate a message to the recycle bin. A golden rule in marketing is to put your best stuff in the store front window. Put your best image and most...
Read MoreEmail Marketing Needs to Reflect Your Corporate Design
Email Marketing Needs to Reflect Your Corporate Design Keep in mind that each email that bares your company name is as much a part of the company as you or the products you are selling. Make sure each and every email matches your company “look and feel.” Identifiable logos, colours, trademarks and values should match all aspects of your company’s marketing strategy. This continuity will help strengthen your branding and keep you in your customer’s “Top of Mind...
Read MoreEmphasize with Words, Not Exclamation Marks in Your Copy
Emphasize with Words, Not Exclamation Marks in Your Copy The elegance and eloquence of the written word is its subtlety and complexity combined with its amazing power. Exclamation marks are very rarely used properly and can produce a negative connotation to your message. Instead, try writing your message in a way that will evoke a strong positive emotion and call to action. However, you should also be careful not to “speak over” your clients’ heads. Avoid words that most...
Read MoreExperiment with Link Placement in Newsletters
Experiment with Link Placement in Newsletters The golden rule of real estate is location, location, location. The same is true for links in your newsletter. The question is, “Where?” Experiment with the placement of links within your newsletters. Move the around the page and monitor their success rates. (Speak to your site host for information on obtaining these statistics.) Find out which location works best for which link. A call to action link (“Sign Up Now”) may work...
Read MoreGet Newsletter Subscribers with Sweepstakes
Get Newsletter Subscribers with Sweepstakes Ah, the old “Buy a customer with the dangling carrot routine.” It’s a cliche – but with good reason. It works. Offering prizes to people who sign up for your newsletter can surely entice many potential customers. It can also entice people looking for the prize with no intention of ever being a customer. Most countries have very strict rules governing sweepstakes. Most require written rules and regulations, a requirement of...
Read More
